(USA-MD-Bethesda) Sr. Director - Marketing Analytics
**JOB SUMMARY** The Senior Director, Marketing Analytics leads and manages a team that provides tracking and performance analysis for Marriott’s global marketing programs. The Senior Director operates with considerable independence, developing strategies to deliver information and knowledge for action, while managing multiple competing priorities and stakeholders. The Senior Director manages a team responsible for providing insights into the effectiveness of online and offline marketing efforts, potential strategies to capture customer preference and influence buying behavior, as well as conducting the analysis of customer behavioral and transaction data designed to evaluate digital and brand marketing innovations. The Senior Director partners with business leaders across the Consumer Insights and Revenue Strategy team, the broader Brand, Marketing, Sales, and Consumer Services (BMSC) organization, and Information Resources in order to meet Sales, Digital, Marketing, and Revenue-based business objectives. Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World™ at Marriott. **CANDIDATE PROFILE** **Education and Experience** * 10 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in research, consulting, and research advisory positions. * Bachelor’s or advanced degree preferably in a quantitative discipline (finance, operations research, economics, mathematics, statistics, etc.) required. * MBA or advanced degree in professional studies, operations research, applied mathematics, finance, economics, etc., preferred. **Key Skills and Experiences** * Ability to lead and develop a team of business professionals to achieve strong business results. * Substantial analytical and managerial experience. * Web analytics experience, particularly in-depth knowledge of high-end web analytics software packages, such as Omniture. * Demonstrated analytical ability, with the ability to synthesize large volumes of complex information and present it to senior management in a clear, concise and complete manner which facilitates executive decision making. * Excellent project management skills, with the ability to independently manage multiple projects. * Excellent interpersonal, written and oral communication skills. * Demonstrated knowledge of or ability to quickly learn the hospitality industry and Marriott’s brand landscape. * Ability to interface with systems professionals in order to develop/refine decision support systems and ensure data integrity. * Knowledge of enterprise scale statistical analysis tools (e.g., SAS or SPSS) * Ability to work as both a team member and team leader to achieve results in a teamwork environment. * Ability to manage and prioritize competing demands from multiple stakeholders. * Ability to build strong relationships to leverage information and insights across key groups (Marriott Digital, other Consumer Insights and Revenue Strategy teams, Information Resources, etc.) **CORE WORK ACTIVITIES** **Leading the team and work that provides solutions for monitoring and evaluating the performance of Marriott’s Marketing efforts, and potential Marketing innovation.** * Leads team that provides tracking and analysis for Marriott’s marketing programs for corporate, regional, and individual hotel marketers worldwide. Scope of reporting and analysis includes the following online and offline marketing mediums: email marketing, search engine optimization, online display advertising, affiliate marketing, pay-per-click advertising, local partner links, Marriott.com site promotions, social media, TV, outdoor signage, brand advertising and partnership marketing. * Collaborates with the Customer Insights Analytics, Digital Marketing, Brand Marketing, Rewards, Field Marketing teams and external ad agencies to develop & leverage marketing mix and online attribution models to improve our understanding of the influence of Marriott’s marketing investments on customer purchase decisions and hotel profit and to inform future marketing strategies and investment allocation decisions. * Directs team of analysts to measure and report on the performance of corporate acquisition, life cycle, and partner marketing campaigns. Collaborate with Rewards, Brand, Portfolio and Field Marketing teams to leverage insights developed through this analysis to improve marketing strategy and performance. * Lead efforts to develop and expand Marriott’s predictive marketing valuation models for paid search and other marketing mediums, including on-site personalization and targeted display advertising. * Develop in-depth technical knowledge of web analytics, website tracking, and digital marketing operational processes, and help define data strategies to support marketing analytics. * Leads effort to implement statistically controlled tests to measure the impact of Marriott targeted display advertising and on-site personalization in a scalable fashion. Work with marketing and technology teams to integrate on-going test data into BI applications and real-time marketing decision systems. * Prepares summaries/presentations to communicate findings from analysis to senior management and to marketing managers at Marriott corporate headquarters, regional offices, and individual hotels. * Presents analyses in a way that the information needs for stakeholders are appropriately prioritized, delivered timely and accurate. * Develops a highly functioning team that leverages systems, technologies, and tools to support business needs. **Collaborates across Consumer Insights & Revenue Strategy and Brand, Marketing, Sales, and Consumer Services (BMSC) Discipline Teams.** * Develop marketing mix and online attribution models to improve understanding of the influence of Marriott’s marketing investments on customer purchase decisions and hotel profit. * Leads development of executive level dashboards and analysis briefs to summarize key performance metrics related to the Marketing and other domains summarizing large amounts of data for senior leaders. * Collaborate with Consumer Insights Analysis Services team to ensure that customer level marketing analysis utilizes a consistent definition of our customer segments and consistent approaches to estimating customer value. * Manages and prioritizes requests for new forms of marketing analysis. * Provides guidance to Data Strategy and Reporting Teams on the creation and distribution of reports and dashboards for field and corporate stakeholders. * Connects to the reporting process for monthly hotels reports which measure online activity for over 3,000 individual hotels. Responsibilities in this area include: helping to monitor data processing, validate reporting accuracy and providing training and support to Marriott marketing managers so they can utilize the report to formulate marketing strategy. * Provides support for Marriott Rewards to include measurement and analysis of: targeted marketing programs (acquisition and lifecycle campaigns) * Perform additional analysis as needed to support Digital marketing, web site development, operations, budget planning, and strategy development. * Support other teams within BMSC and Continent organizations in their efforts to leverage systems, technologies, and tools. **Providing Technical Support and Consultation** * Provides measurement and analytical expertise to various Digital projects and initiatives. * Provides administrative support for Omniture SiteCatalyst, Marriott’s web analytics tool. * Creates valuable insights from analytic efforts that have clear implications for action. * Marshals internal data management, reporting, analytic and research resources and, when appropriate, selects and manages external suppliers, ensuring timely, on-budget delivery on expectations. * Collaborates in setting overall department analytic standards and policies, representing the perspective of globally-applicable and customizable analytic approaches that meet the needs of the business. * Identifies and pilots innovative analytic and modeling techniques. * Keeps up-to-date technically and is a role model for the application new domain knowledge to the job. * Performs other reasonable duties as required for this position. **MANAGEMENT COMPETENCIES** **Leadership** * **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. * **Leading Through Vision and Values** -Keeps the organization's vision and values at the forefront of employee decision making and action. * **Managing Change** -Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges. * **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. * **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. * **Strategy Development** - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes. **Managing Execution** * **Building a Successful Team** -Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization. * **Strategy Execution** – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes. * **Driving for Results** - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. **Building Relationships** * **Customer Relationships** - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. * **Global Mindset** - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. * **Strategic Partnerships** -Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed. **Generating Talent and Organizational Capability** * **Developing Others** -Supports the development of other’s skills and capabilities so that they can fulfill current or future job/role responsibilities more effectively. * **Organizational Capability** - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. **Learning and Applying Professional Expertise** *Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.* * **Continuous Learning** - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application. * ** Technical Acumen** – Expertly understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations, generate innovative solutions to approach function-specific work challenges, and function as a thought leader in his or her area of expertise. * Demonstrates working knowledge of discipline-specific systems, tools and business practices – notably market research, cross-cultural survey and focus group research techniques, advanced research methods such as conjoint analysis, and the ability to define requirements for effective reporting systems. * **Business Acumen** - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. *Hotel/Office:* Marriott International HQ *Location:* Bethesda, MD, United States *Posted:* 17-Dec-2013 *Ref#:* 130018RB *Job Category:* Sales & Marketing *Brand:* Corporate and Regional *Schedule:* Full-time *Relocation:* Yes *Position Type:* Management
(USA-MD-Bethesda) Sr. Director - Marketing Analytics
(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics from Jobs http://ift.tt/1evZ7aV
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**JOB SUMMARY** The Senior Director, Marketing Analytics leads and manages a team that provides tracking and performance analysis for Marriott’s global marketing programs. The Senior Director operates with considerable independence, developing strategies to deliver information and knowledge for action, while managing multiple competing priorities and stakeholders. The Senior Director manages a team responsible for providing insights into the effectiveness of online and offline marketing efforts, potential strategies to capture customer preference and influence buying behavior, as well as conducting the analysis of customer behavioral and transaction data designed to evaluate digital and brand marketing innovations. The Senior Director partners with business leaders across the Consumer Insights and Revenue Strategy team, the broader Brand, Marketing, Sales, and Consumer Services (BMSC) organization, and Information Resources in order to meet Sales, Digital, Marketing, and Revenue-based business objectives. Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World™ at Marriott. **CANDIDATE PROFILE** **Education and Experience** * 10 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in research, consulting, and research advisory positions. * Bachelor’s or advanced degree preferably in a quantitative discipline (finance, operations research, economics, mathematics, statistics, etc.) required. * MBA or advanced degree in professional studies, operations research, applied mathematics, finance, economics, etc., preferred. **Key Skills and Experiences** * Ability to lead and develop a team of business professionals to achieve strong business results. * Substantial analytical and managerial experience. * Web analytics experience, particularly in-depth knowledge of high-end web analytics software packages, such as Omniture. * Demonstrated analytical ability, with the ability to synthesize large volumes of complex information and present it to senior management in a clear, concise and complete manner which facilitates executive decision making. * Excellent project management skills, with the ability to independently manage multiple projects. * Excellent interpersonal, written and oral communication skills. * Demonstrated knowledge of or ability to quickly learn the hospitality industry and Marriott’s brand landscape. * Ability to interface with systems professionals in order to develop/refine decision support systems and ensure data integrity. * Knowledge of enterprise scale statistical analysis tools (e.g., SAS or SPSS) * Ability to work as both a team member and team leader to achieve results in a teamwork environment. * Ability to manage and prioritize competing demands from multiple stakeholders. * Ability to build strong relationships to leverage information and insights across key groups (Marriott Digital, other Consumer Insights and Revenue Strategy teams, Information Resources, etc.) **CORE WORK ACTIVITIES** **Leading the team and work that provides solutions for monitoring and evaluating the performance of Marriott’s Marketing efforts, and potential Marketing innovation.** * Leads team that provides tracking and analysis for Marriott’s marketing programs for corporate, regional, and individual hotel marketers worldwide. Scope of reporting and analysis includes the following online and offline marketing mediums: email marketing, search engine optimization, online display advertising, affiliate marketing, pay-per-click advertising, local partner links, Marriott.com site promotions, social media, TV, outdoor signage, brand advertising and partnership marketing. * Collaborates with the Customer Insights Analytics, Digital Marketing, Brand Marketing, Rewards, Field Marketing teams and external ad agencies to develop & leverage marketing mix and online attribution models to improve our understanding of the influence of Marriott’s marketing investments on customer purchase decisions and hotel profit and to inform future marketing strategies and investment allocation decisions. * Directs team of analysts to measure and report on the performance of corporate acquisition, life cycle, and partner marketing campaigns. Collaborate with Rewards, Brand, Portfolio and Field Marketing teams to leverage insights developed through this analysis to improve marketing strategy and performance. * Lead efforts to develop and expand Marriott’s predictive marketing valuation models for paid search and other marketing mediums, including on-site personalization and targeted display advertising. * Develop in-depth technical knowledge of web analytics, website tracking, and digital marketing operational processes, and help define data strategies to support marketing analytics. * Leads effort to implement statistically controlled tests to measure the impact of Marriott targeted display advertising and on-site personalization in a scalable fashion. Work with marketing and technology teams to integrate on-going test data into BI applications and real-time marketing decision systems. * Prepares summaries/presentations to communicate findings from analysis to senior management and to marketing managers at Marriott corporate headquarters, regional offices, and individual hotels. * Presents analyses in a way that the information needs for stakeholders are appropriately prioritized, delivered timely and accurate. * Develops a highly functioning team that leverages systems, technologies, and tools to support business needs. **Collaborates across Consumer Insights & Revenue Strategy and Brand, Marketing, Sales, and Consumer Services (BMSC) Discipline Teams.** * Develop marketing mix and online attribution models to improve understanding of the influence of Marriott’s marketing investments on customer purchase decisions and hotel profit. * Leads development of executive level dashboards and analysis briefs to summarize key performance metrics related to the Marketing and other domains summarizing large amounts of data for senior leaders. * Collaborate with Consumer Insights Analysis Services team to ensure that customer level marketing analysis utilizes a consistent definition of our customer segments and consistent approaches to estimating customer value. * Manages and prioritizes requests for new forms of marketing analysis. * Provides guidance to Data Strategy and Reporting Teams on the creation and distribution of reports and dashboards for field and corporate stakeholders. * Connects to the reporting process for monthly hotels reports which measure online activity for over 3,000 individual hotels. Responsibilities in this area include: helping to monitor data processing, validate reporting accuracy and providing training and support to Marriott marketing managers so they can utilize the report to formulate marketing strategy. * Provides support for Marriott Rewards to include measurement and analysis of: targeted marketing programs (acquisition and lifecycle campaigns) * Perform additional analysis as needed to support Digital marketing, web site development, operations, budget planning, and strategy development. * Support other teams within BMSC and Continent organizations in their efforts to leverage systems, technologies, and tools. **Providing Technical Support and Consultation** * Provides measurement and analytical expertise to various Digital projects and initiatives. * Provides administrative support for Omniture SiteCatalyst, Marriott’s web analytics tool. * Creates valuable insights from analytic efforts that have clear implications for action. * Marshals internal data management, reporting, analytic and research resources and, when appropriate, selects and manages external suppliers, ensuring timely, on-budget delivery on expectations. * Collaborates in setting overall department analytic standards and policies, representing the perspective of globally-applicable and customizable analytic approaches that meet the needs of the business. * Identifies and pilots innovative analytic and modeling techniques. * Keeps up-to-date technically and is a role model for the application new domain knowledge to the job. * Performs other reasonable duties as required for this position. **MANAGEMENT COMPETENCIES** **Leadership** * **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. * **Leading Through Vision and Values** -Keeps the organization's vision and values at the forefront of employee decision making and action. * **Managing Change** -Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges. * **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. * **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. * **Strategy Development** - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes. **Managing Execution** * **Building a Successful Team** -Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization. * **Strategy Execution** – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes. * **Driving for Results** - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. **Building Relationships** * **Customer Relationships** - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. * **Global Mindset** - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. * **Strategic Partnerships** -Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed. **Generating Talent and Organizational Capability** * **Developing Others** -Supports the development of other’s skills and capabilities so that they can fulfill current or future job/role responsibilities more effectively. * **Organizational Capability** - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. **Learning and Applying Professional Expertise** *Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.* * **Continuous Learning** - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application. * ** Technical Acumen** – Expertly understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations, generate innovative solutions to approach function-specific work challenges, and function as a thought leader in his or her area of expertise. * Demonstrates working knowledge of discipline-specific systems, tools and business practices – notably market research, cross-cultural survey and focus group research techniques, advanced research methods such as conjoint analysis, and the ability to define requirements for effective reporting systems. * **Business Acumen** - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. *Hotel/Office:* Marriott International HQ *Location:* Bethesda, MD, United States *Posted:* 17-Dec-2013 *Ref#:* 130018RB *Job Category:* Sales & Marketing *Brand:* Corporate and Regional *Schedule:* Full-time *Relocation:* Yes *Position Type:* Management
(USA-MD-Bethesda) Sr. Director - Marketing Analytics
(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics,(USA-MD-Bethesda) Sr. Director - Marketing Analytics from Jobs http://ift.tt/1evZ7aV
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