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description :jobs Trade Marketing Specialist
Managing products' positioning, pricing, and help translate (YMC) campaigns into reality, in addition to monitoring and follow the profitability of the products, managing the product concept, and managing the relationship with the Advertising Agencies.
Key Accountabilities:
- Study products’ positioning vs. competition for each category
- Coordinate product development internally (inter-departments) and externally (ad agencies, graphic designers, etc.)
- Assist in developing and evolving the yearly marketing plan, meeting the long-term objectives of the company
- Collect and analyze sales and distribution data from the market and compare them to annual budget requirements
- Prepare local statistics and market research data relevant to the different brands including competitive review.
- Define the product strategy and road map, and the execution processes.
- Recommend and implement annual products objectives, advertising and promotional objectives and conduct market audits.
- Review advertising campaigns objectives and actual deliveries compared to plan
- Evaluate how changes in product positioning will impact sales, volumes, expenses, and profitability
- Implement public relation activities in coordination with management
- Supervise market intelligence and translate data into information toward product and market development in coordination with management.
- Initiating new product developments, managing the development, & launching to market
- Track products’ budgeted expenses and ensure successful achievement
- Submit weekly reports reflecting competitive activities with recommendation toward product/market enhancement in coordination with management.
- Submit monthly reports on the development of all products performance
Job Details
| Posted Date: | 2021-11-25 |
| Job Location: | Eastern Province, Saudi Arabia |
| Job Role: | Marketing and PR |
| Company Industry: | Industrial Production |
Preferred Candidate
| Career Level: | Mid Career |
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