(USA) Trade Marketing Leader
Diabetes currently affects 285 million people worldwide and is expected to affect 438 million by 2030. BD plays a unique and vital role in the care of people with diabetes by providing the most innovative insulin delivery products and training programs on a global basis. BD also serves the needs of people with diabetes by spreading best practices globally through partnerships with industry partners, governments and NGOs. The Company's education and training programs help people with diabetes better manage their disease. The Trade Marketing Leader, U.S. Diabetes Care plays an integral role in helping all people with diabetes live healthier lives. She/he contributes short term and long term strategic direction for this +$500MM brand. This person is responsible for leading the preparation, creation & execution of the annual brand plans and accountable to deliver the brand’s growth and profit goals. This role reports to the U.S. Marketing Director. **_Key Accountabilities_** The incumbent is responsible for leading strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning on a Category level across all retail and wholesale customers. Will lead internal trade marketing efforts, as well as third party partners, to develop and execute insight-driven, multi-media shopper solutions that deliver upon both brand and retailer strategies. This role will be instrumental is helping redefine/build/leverage BD Diabetes Care’s brand equity among retail and wholesale customers. * Lead, in partnership with the Brand team, development of national 360 retail programs and strategy for adaptation for key customers. * Champions new product market entry and execution. Partners with Category Management in development of sales presentation/materials. * Partner with Director, Retail Sales & Director, US Marketing to direct trade budget allocation and deployment of funds. Collaborate with key stakeholders to determine funding priorities best aligned to deliver against divisional and brand objectives. * Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. Utilizes information from a range of sources to understand market trends, competition, customer strategy and brand strategy. * Develop efficient and effective pricing (i.e. rebate) and promotion strategies in accordance with brand objectives. * Help establish BD as Category expert. Co-lead key customer meetings; present Market/Consumer/Category trends to key Customers. * Direct analysis of business trends and clearly understands competitors 4Ps strategy. * Contributes to the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend. * Act as primary Marketing liaison to Retail Account team. * Play an active role in the professional development of direct report(s) * Bachelor’s degree required, MBA highly preferred * +10 years marketing experience, with minimum 3 years in Trade or Shopper Marketing * +3 years of healthcare industry experience (OTC preferred) * A successful career progression, with a history of increasing levels of responsibility * Category Management, Sales/ Account Mgmt, Market Research experience a plus * Expert understanding of Customer Management Process * Proven analytical skills with strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us;) * Strong oral, written communication, and presentation skills; significant experience presenting brand plans to key customers * Computer proficient (Microsoft Office, Nielsen/IRI) * Strong organizational, interpersonal, and influence skills * Strong business acumen *Job:* Other *Primary Location:* United States *Shift:* First Shift / Day Job *Req ID:* OTH101LE
(USA) Trade Marketing Leader
(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader from Jobs http://ift.tt/1cV7rwj
via vacancies and today jobsvacancies and today jobs,jobs,careers,vacancies ,United States ,United States jobs,vacancies United States ,usa vacancies ,jobs USA,jobs United States
Diabetes currently affects 285 million people worldwide and is expected to affect 438 million by 2030. BD plays a unique and vital role in the care of people with diabetes by providing the most innovative insulin delivery products and training programs on a global basis. BD also serves the needs of people with diabetes by spreading best practices globally through partnerships with industry partners, governments and NGOs. The Company's education and training programs help people with diabetes better manage their disease. The Trade Marketing Leader, U.S. Diabetes Care plays an integral role in helping all people with diabetes live healthier lives. She/he contributes short term and long term strategic direction for this +$500MM brand. This person is responsible for leading the preparation, creation & execution of the annual brand plans and accountable to deliver the brand’s growth and profit goals. This role reports to the U.S. Marketing Director. **_Key Accountabilities_** The incumbent is responsible for leading strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning on a Category level across all retail and wholesale customers. Will lead internal trade marketing efforts, as well as third party partners, to develop and execute insight-driven, multi-media shopper solutions that deliver upon both brand and retailer strategies. This role will be instrumental is helping redefine/build/leverage BD Diabetes Care’s brand equity among retail and wholesale customers. * Lead, in partnership with the Brand team, development of national 360 retail programs and strategy for adaptation for key customers. * Champions new product market entry and execution. Partners with Category Management in development of sales presentation/materials. * Partner with Director, Retail Sales & Director, US Marketing to direct trade budget allocation and deployment of funds. Collaborate with key stakeholders to determine funding priorities best aligned to deliver against divisional and brand objectives. * Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. Utilizes information from a range of sources to understand market trends, competition, customer strategy and brand strategy. * Develop efficient and effective pricing (i.e. rebate) and promotion strategies in accordance with brand objectives. * Help establish BD as Category expert. Co-lead key customer meetings; present Market/Consumer/Category trends to key Customers. * Direct analysis of business trends and clearly understands competitors 4Ps strategy. * Contributes to the development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend. * Act as primary Marketing liaison to Retail Account team. * Play an active role in the professional development of direct report(s) * Bachelor’s degree required, MBA highly preferred * +10 years marketing experience, with minimum 3 years in Trade or Shopper Marketing * +3 years of healthcare industry experience (OTC preferred) * A successful career progression, with a history of increasing levels of responsibility * Category Management, Sales/ Account Mgmt, Market Research experience a plus * Expert understanding of Customer Management Process * Proven analytical skills with strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us;) * Strong oral, written communication, and presentation skills; significant experience presenting brand plans to key customers * Computer proficient (Microsoft Office, Nielsen/IRI) * Strong organizational, interpersonal, and influence skills * Strong business acumen *Job:* Other *Primary Location:* United States *Shift:* First Shift / Day Job *Req ID:* OTH101LE
(USA) Trade Marketing Leader
(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader,(USA) Trade Marketing Leader from Jobs http://ift.tt/1cV7rwj
via vacancies and today jobsvacancies and today jobs,jobs,careers,vacancies ,United States ,United States jobs,vacancies United States ,usa vacancies ,jobs USA,jobs United States